ARTICLES, WHITE PAPERS, COURSES
Marketing begins before the product or service is conceived.
The Five P's of Marketing.
Those who once believed in "build it and they will come" have often found that their creations resulted in a pipe dream rather than a field of dreams. Marketing is the main ingredient that determines whether products will succeed or fail. excerpt from NEWAVES magazine, Nov. 1995
Williams has served as a columnist, featured journalist and contributor for trade publications, books and national magazines. Articles and DiscoverITô courses include:
 
DiscoverIT ô COURSES ARTICLES
  • The ISO Model
  • Connectivity
  • Transport
  • Wireless Architecture
  • Wireless Business Solutions
  • Why Some Institutions Face Extinction
  • A Proven Framework for Doing Business
  • Transforming Ideas into Value
  • Making the Most of Certifications
  • The Media Cap
  • Mobility Empowers the Senate
  •   read more...
    @Veronica Williams, 2009