ARTICLES, WHITE PAPERS, COURSES
Marketing begins before the product or service is conceived.
The Five P's of Marketing.
Those who once believed in "build it and they will come" have often found that their creations resulted in a pipe dream rather than a field of dreams. Marketing is the main ingredient that determines whether products will succeed or fail. excerpt from NEWAVES magazine, Nov. 1995
Williams has served as a columnist, featured journalist and contributor for trade publications, books and national magazines. Articles and DiscoverIT™ courses include:
 
DiscoverIT ™ COURSES ARTICLES
  • The ISO Model
  • Connectivity
  • Transport
  • Wireless Architecture
  • Wireless Business Solutions
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  • Why Some Institutions Face Extinction
  • A Proven Framework for Doing Business
  • Transforming Ideas into Value
  • Making the Most of Certifications
  • The Media Cap
  • Mobility Empowers the Senate
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    Wireless Computing Primer

    is the definitive guide to this rapidly growing arena. Veronica Williams covers the gamut from selecting the right hardware and software to implementing a wireless network that will increase productivity and revenue.

    “Personal Computing Made Simple”

    This course covers the basic concepts that are necessary to efficiently use personal computers. It also provides an overview of installation, communications and the Internet.

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    “Turning Technology Into Value”
    This book presents a new approach (The 5 P’s) to classical marketing theory as it’s applied to information technology. "
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    @Veronica Williams, 2009
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    Phone 202-486-4565